I'm Jake, founder of Magnet, Amazon #1 bestselling author, Forbes Business Council member. For the last decade I've been obsessed with one question: how do companies actually grow online? Today, I help businesses build & fuel the systems that answer it.
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Trusted by founders, operators, and technology companies worldwide.
Most businesses trying to scale don't have a growth problem. They have a system problem.
Through my company Magnet, my team and I design, build, and operate full-stack growth systems that cover the complete revenue cycle: from how a customer first hears about you, to how they become a customer, to how they bring in the next one.
We build the system. We drive the traffic into it. And we optimise it constantly so every pound, dollar, or dirham that goes in produces more revenue coming out.
We've worked with 30+ companies with a combined market capitalisation of over $2 billion.
Learn more about Magnet →AI has collapsed the cost of building, the speed of execution, and the volume of testing that's possible. The businesses winning right now aren't the ones with the biggest teams or the biggest budgets. They're the ones operating at the front of the toolkit.
I build every growth system using the latest AI tools, to accelerate experimentation, generate creative at scale, analyse performance faster, and continuously optimise what's working.
The framework stays the same. The speed, the leverage, and the surface area get sharper every quarter.
Learn more about Magnet →This is the framework I've developed and refined over the last decade. It's the system that makes sure every piece of traffic we drive into a business produces the maximum amount of revenue at the other end.
It maps the full revenue cycle into five connected stages. Each stage with its own playbook, its own KPIs, its own outputs. Together, they form a complete operating system for growth.
It's the framework underneath every growth system we build, for clients and for our own business.
I've spent the last decade obsessed with one question:
"How do companies actually grow?"
I've built multiple businesses. Worked with dozens more. Studied hundreds of growth strategies. Sat with founders trying to scale companies across markets, industries, and stages.
What I realised is that almost nobody has a real growth system. They have a collection of disconnected tactics, run by disconnected people, hoping it works.
That's why I founded Magnet.
We build the systems most businesses think they have but don't. The kind that turn growth from guesswork into a decision you can make with confidence.
Jake is the founder of Magnet, a growth company that designs, builds, and operates full-stack growth systems for businesses serious about scaling revenue. Magnet has helped scale 30+ companies with a combined market capitalisation exceeding $2 billion across industries including finance, education, gaming, infrastructure, and software.
Jake shares insights on growth systems, AI tools, and how businesses scale in the modern digital economy, building a following of 40,000+ across platforms.
His content focuses on helping founders and operators understand how to grow companies using the latest frameworks, tools, and strategies actually working right now.
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Over the years Jake has contributed to and been featured across a range of publications, podcasts, and industry platforms.
